The dating app Hinge is offering cash stipends to single parents who want to go on a Valentine’s Day date, but need child care to do so.
Starting on Friday, Feb. 4, users of the Hinge app will receive an opt-in notification for the holiday campaign at noon EST. Eligible users who have children and enable the campaign will get a chance at earning a $100 child care gift card if they comment on a potential match’s profile.
WHO FOUNDED HINGE?
The dating app Hinge is offering $100 stipends to single parents who want to go on a Valentine’s Day date, but need child care to do so. (Hinge)
Hinge plans to give away up to $25,000 in gift card stipends, which it’s doing in partnership with French singer-songwriter Soko – whose most known for her Billboard-charting song “We Might Be Dead By Tomorrow.”
“Sometimes, I get lost in that world where I’m ‘just’ being a mom non-stop,” Soko said, in Hinge’s press release. “I forget my core essence and can’t even imagine going on a date or having a romantic life. That’s why it’s important for us to just put ourselves out there. To try to find love beyond parenthood.”
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French singer-songwriter and mother Soko has partnered with Hinge on its $25,000 child care gift card giveaway just in time for Valentine’s Day. (Hinge)
Gift card hopefuls need to leave a comment on a Hinge profile before the end of the day since the campaign will either close at midnight or by the time the app receives 250 participants.
The stipends will be awarded virtually on a “first come, first served” basis to legal U.S. residents over the age of 18. Recipients of the child care gift cards will be notified via email.
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While having a secured date isn’t required for entry, Hinge is hopeful that parents will have enough time to form a connection with someone on its app by Valentine’s Day.
Hinge is launching this Valentine’s Day campaign following an internal user survey that consulted 4,000 single parents. More than three in four parents (78%) reportedly told Hinge they spend up to $75 on child care when they go on a date.</…….